The Workforce Strategy for Adult Social Care, which was launched in July 2024, represents a coordinated effort to improve the recruitment, retention and training of the adult social care workforce in addition to laying the groundwork for transformational change.

The strategy sets out a path towards creating a sustainable, skilled and motivated workforce that is capable of delivering high quality care into the future.

Skills for Care's ‘Driving change in social care' campaign will focus on explaining and promoting the Workforce Strategy, as well as advocating for its recommendations to be adopted and applied across the sector.

The campaign will include resources and information on how to support the implementation of the strategy, with blogs and articles from sector experts about the strategy's major themes and recommendations and why they matter. It will be running across Skills for Care's website, social media, and other communications channels throughout the month.

The campaign can be followed at the ‘Driving change in social care' campaign hub.